A private resale can look like the obvious bargain. A park-owned holiday home can look like the safer option. Neither conclusion is reliable from the asking price alone.
Two similar-looking lodges on the same park may be offered at very different prices. Before deciding that one is overpriced or the other is a bargain, establish what each purchase actually gives you.
Who is selling the unit? What agreement will you receive? Which charges apply to you? What evidence supports the condition and any promised warranty?
The cheapest option is not a saving if it cannot meet the reason you are buying.
You are comparing the holiday home and the pitch arrangement
There are generally two connected contracts: the purchase of the lodge or caravan, and the pitch licence governing its presence and use on the park. They may appear in one document, but buying the unit does not answer every question about the pitch. [1]
For each offer, identify the seller and the park operator separately. Ask whether the sales office is selling its own stock or acting for an existing owner. Obtain the contracting parties' names, rather than relying on the branding above the sales-office door. [2, 3]
For a private on-park purchase, establish the transfer process and the agreement available to the incoming buyer. Do not rely solely on the seller's current paperwork. [4]
Do not commit to the unit on the assumption that the pitch paperwork can be sorted out afterwards. Establish how both arrangements will be completed together.
Already considering a specific lodge or caravan? See how our Purchase & Negotiation Service investigates the proposed deal.
Separate the seller's status from the age of the holiday home
“Park sale” does not necessarily mean “brand new”. A business can also sell pre-owned stock. The useful comparison has three routes:
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| Purchase route | What needs particular attention |
|---|---|
| New holiday home sold by a business | The precise specification, complete package, installation and handover responsibilities, pitch agreement and warranty eligibility. |
| Pre-owned holiday home sold by a business | Age, condition, disclosed defects, agreed repairs, the pitch terms offered and any additional warranty. |
| Pre-owned holiday home sold by a genuinely private owner | The seller's right to sell and description, condition evidence, the incoming pitch arrangement and whether any benefits transfer. |
Consumer rights against a business seller can apply to used goods as well as new goods. What counts as satisfactory quality takes account of the circumstances, including age, price and description; it does not mean every used unit must be indistinguishable from new. The seller's actual trading status matters, not simply whether an advert is labelled “private”. [2, 3]
Compare the documents and obligations behind the offer—not just “new”, “used” or “private” on the listing.
A £40,000 price difference is not yet a £40,000 saving
Consider two pre-owned lodges offered on the same park.
The following figures and terms are fictional. They are not current offers, market averages or a Park & Lodge client result. They illustrate an initial suitability check, not a valuation or a finding that particular terms are lawful.
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| Initial comparison | Park-owned offer | Private resale |
|---|---|---|
| Asking price | £130,000 | £90,000 |
| Pitch term confirmed as offered to this buyer | 25 years | 8 years |
| Buyer's stated minimum requirement | 15 years | 15 years |
| Condition, complete charges and other terms | Still to investigate | Still to investigate |
The private resale appears £40,000 cheaper. But the eight-year pitch arrangement does not meet this buyer's 15-year requirement. Unless a suitable arrangement can actually be established, that option fails an essential part of the brief.
That does not make the £130,000 option a good purchase. The longer term alone is not enough to recommend it.
For another buyer with a shorter intended ownership period, the private resale might remain worth investigating. The conclusion follows the buyer's requirements and the evidence—not a rule that park stock is always better.
Nor should dividing the asking price by the years remaining become a valuation shortcut. It leaves condition, annual expenditure and the eventual exit position out of the comparison.
Park & Lodge's role is to investigate the purchase against your requirements, not simply celebrate the biggest advertised discount. Our fictional Deal Assessment shows how an improved price can still leave a proposal on HOLD.
Get the pitch terms offered to you—not an assumption about the seller's terms
The NCC and BH&HPA explain that a private on-pitch sale and a park resale can involve different packages and licence arrangements. That industry explanation is useful context; it does not establish the terms of an individual offer. [5]
Ask for the proposed agreement, exact expiry date, renewal wording, current site fee and any conditions attached to taking over the pitch. Establish whether the arrangement involves transfer of existing rights or a new agreement, and what changes for the incoming buyer. [4]
Do not assume that buying from the park restarts the clock, or that a private purchase automatically inherits every concession the seller received.
The park's involvement is not an unlimited right to obstruct a private sale. Trading Standards guidance warns against unreasonable checks, unfair restrictions and adverse treatment of incoming buyers. A condition being written down does not settle whether it is fair or enforceable. [4]
For the detailed agreement checks, use our holiday lodge licence guide or static caravan licence guide.
Understand seller responsibilities and warranty cover separately
Buying from a business
For an ordinary sale of the unit as goods by a trader to a consumer, the Consumer Rights Act 2015 provides standards concerning description, satisfactory quality and fitness for a purpose made known in the relevant circumstances. An additional warranty does not replace those statutory rights. Buying predominantly for business purposes can change the position. [2, 3]
That is a reason to identify the actual seller and promised package—not a reason to skip a physical inspection or accept unresolved defects.
Buying from a private owner
A genuine private goods sale does not carry the same general satisfactory-quality protection. However, it is wrong to say you have no rights: Sale of Goods Act provisions can apply to the seller's right to sell, undisclosed charges and goods matching their contractual description. The precise contract and circumstances still matter. [6]
A private unit purchase also does not turn your separate contract with the park operator into a private arrangement. Consumer-contract protections may still be relevant to that relationship. [1]
A warranty may not follow the holiday home
Ask the warranty provider to confirm whether you, as the incoming owner, qualify. Do not assume paying a transfer fee makes cover transferable.
For example, Willerby's published guidance says its warranties apply to the first owner in the original location and cease to apply if the home is sold on or moved. Other manufacturers' or sellers' terms require their own check. [7]
Record the provider, eligibility, remaining term, exclusions and claim process. “It still has a warranty” is not enough information to rely on.
Compare the money you will actually pay
Our suggested comparison has three parts: the amount needed to complete, the cost of owning, and the cost of leaving. Do not add a figure to the spreadsheet until you know what it represents and who owes it.
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| Part of the comparison | What to establish for each offer |
|---|---|
| Purchase and completion | Agreed unit price, included decking and inventory, compulsory buyer charges, initial pitch payment and any work required before handover. |
| Ongoing ownership | The fee quoted to you, promotion end dates, the underlying charge, review wording, utilities, insurance requirements and maintenance. |
| Resale or exit | Transfer or selling charges, any applicable tax on those charges, what agreement a future buyer could receive, and possible disconnection or removal obligations. |
Business Companion emphasises clear compulsory purchase charges, the actual fee for the selected pitch and transparent introductory offers. [8]
Do not assume a universal 15% resale commission. Establish the contractual charge, calculation, tax treatment and payer in this transaction. Charges and restrictions remain subject to applicable fairness requirements. [4]
If the seller's commission is deducted from the agreed sale proceeds, do not add the same commission to your purchase cost again. Separate any actual buyer charge. A private seller's existing fee discount should not be treated as yours without confirmation.
For lodge purchases, our ownership cost calculator can help test assumptions. It is not a valuation, an inspection or proof that a pitch arrangement is suitable. Use the static caravan costs guide for caravan-specific budgeting questions.
Five private-resale checks before committing money
These are practical enquiries to organise the proposed purchase, not a substitute for legal or technical advice where needed.
Confirm the incoming pitch position. Obtain the written process, proposed terms, approval requirements and confirmation of what must happen before you can take over. Distinguish a transfer requirement from a separately appointed selling agent's services.
Establish the seller's right to sell. Ask for identification of the unit and supporting ownership information. Require disclosure of finance and other claimed interests. Where finance is involved, seek appropriate provider confirmation and an agreed settlement process before completion; do not rely on a promise to pay it off later. A clear park-fee account does not, by itself, prove that the unit is free of finance. [6]
Reconcile the park account and completion amounts. Ask what is outstanding, which party is responsible, how any current-year fee adjustment is calculated and how the agreed sums will be recorded. Do not assume you owe the seller's debts or that an unresolved account can simply be ignored.
Obtain appropriate condition evidence. Consider an independent inspection with a written scope. Ask about service and repair records, known defects, relevant installed-system checks and any work the park says is required. Identify responsibility, price and completion evidence for promised repairs. Do not mistake a transfer inspection or a certificate covering one system for a comprehensive survey.
Agree the payment and handover sequence. Establish the recipient of each payment, when obligations become binding, what remains conditional and what happens if the necessary pitch arrangement cannot be secured. Get advice before relying on unfamiliar deposit or cancellation wording.
An unexplained gap is a reason to ask more questions before paying—not evidence that someone else has already checked it.
Negotiate the complete deal, not an imagined discount
Negotiation should start with the evidence and your priorities. It should not start with an assumption that the park has a huge margin or the private seller is desperate to leave.
With a business seller, possible discussion points include price, included items, documented repairs, handover arrangements, fee concessions and commercial terms. With a private seller, the discussion may focus on price, inventory, repairs, timing and payment arrangements, alongside the separate discussions needed with the park.
A private seller cannot promise an extension or concession that only the park can agree. Identify whose confirmation is needed for each proposed improvement. Some permissions or requirements may not be negotiable at all.
Keep important assurances in writing and resolve inconsistencies. Spoken pre-contract statements are not automatically worthless: Trading Standards guidance explains that relevant statements by a business or its staff may become part of the contract. [1]
Our approach is to establish what has improved, what is still missing and whether the resulting offer meets your brief. Sometimes the sensible result is a revised deal. Sometimes it is not proceeding.
Do not use a reservation payment to postpone the hard questions
Before paying a park or seller to reserve a unit, understand what that payment commits you to and what happens if an essential issue cannot be resolved. Do not assume a deposit is always refundable or always lost. Applicable rights and the circumstances of the agreement matter. [9]
Our suggested final question is:
If I pay now and the pitch term, inspection or other essential check fails, what happens next—and where is that recorded?
If you have already paid, keep the advert, correspondence, receipt and agreed terms, and identify any deadlines. Obtain suitable consumer-law advice about disputed cancellation or repayment rights rather than treating this guide as a determination of them.
This section concerns money paid to the park or seller. It is separate from Park & Lodge's own enquiry-deposit arrangements.
Have Park & Lodge investigate before you decide
You do not have to piece the proposal together alone.
We work for you, not the park. We receive no park commissions or incentives.
Within the agreed service, we examine the purchase, pitch terms, costs, sales assurances and exit arrangements against your brief. We challenge missing or inconsistent information, negotiate where there is credible scope, and give you a written Deal Assessment explaining the findings and unresolved questions.
We distinguish what is supported from what remains unclear, including when the right recommendation is to seek changes, pause or walk away. Our work is commercial investigation and buyer representation; legal opinions, physical surveys and specialist finance or title questions may require appropriately qualified advisers.
Already found a holiday lodge or static caravan?
Purchase & Negotiation — £1,295 fixed fee. For an identified purchase, whether the unit is offered by a business or a private owner, with the particular purchase and scope agreed before investigation.
Have us investigate your proposed purchase
Still deciding which opportunity to pursue?
Full Buying Service — £1,895 fixed fee. We agree your requirements, research credible park-and-unit opportunities and prepare a suitable shortlist, then investigate and negotiate the purchase you choose to pursue.
The scope of any comparison involving several identified purchases must be agreed; the £1,295 service is not an unrestricted multi-property review. Payment stages are explained on the service pages. Submitting an enquiry does not itself take payment or start a paid engagement.
Before choosing the cheaper deal, establish the complete deal
A private resale may suit you. A park-owned holiday home may suit you. The useful question is what each offer gives you, what remains unresolved and whether the purchase fits your plans.
Resolve those questions while you are still deciding—not after you have committed money on the assumption that the rest will work out.
Check my deal — Purchase & NegotiationSee exactly what we check
Not sure which service fits? Call 0330 533 0100 for a free, no-obligation introductory chat about suitability.
Source Material
Sources and scope
The legal and industry distinctions above draw on the following sources. The fictional figures, suggested questions and comparison method are editorial illustrations, not market data or advice on a particular transaction. This is general buying information, not legal advice. Applicable rights and procedures depend on the documents, parties, facts and jurisdiction.
- Business Companion — Holiday parks: contract law and unfair terms. Connected contracts, business pitch agreements and pre-contract statements. Opens in a new tab
- Business Companion — Selling and supplying goods: England and Wales. Trader/consumer distinctions, seller responsibilities, used goods and additional guarantees. Opens in a new tab
- Business Companion — Selling and supplying goods: Scotland. Corresponding Scottish guidance; procedural rules should not be assumed identical across Britain. Opens in a new tab
- Business Companion — Holiday parks: sale, transfer, termination and removal. Transfer processes and fairness of conditions and charges. Opens in a new tab
- NCC and BH&HPA — Joint statement on holiday-home ownership and resale. Industry explanation of sale routes and package differences; not a determination of individual terms or fairness. Opens in a new tab
- Sale of Goods Act 1979 — Implied terms, including sections 12–14. Ordinary private goods-sale distinctions concerning title, description and quality, subject to the statute's qualifications. Opens in a new tab
- Willerby — Warranty after a second-hand purchase. Provider-specific example; not a rule for every manufacturer. Opens in a new tab
- Business Companion — Holiday parks: sales, marketing and entry into contracts. Package descriptions, compulsory charges and introductory offers. Opens in a new tab
- Competition and Markets Authority — Cancelling goods or services. General consumer-contract cancellation charges; not a blanket rule for all private transactions. Opens in a new tab
